Vogue.com April 23 2013


The Way of the West: California's 
Eco-Conscious Entrepreneurs

The Golden State has gone green. Enticed by environmentalist Silicon Valley start-ups, renowned wildlife conservation groups, and a surge of sustainable small businesses, top eco talent is flocking to the left coast. “There’s an attitude of possibility here that enables people to think they can make a difference,” explains Danielle Fong, the Berkeley-based founder of the renewable energy company LightSail Energy. “If I could bottle it and send it to the rest of the planet, I would.” In honor of Earth Day, we’ve asked five socially responsible entrepreneurs (Fong included) to share their visions for building a better tomorrow. Here, the most promising of California’s dreamers.