In a world where “green,” “clean,” and “natural” are plastered across every shelf, it's getting harder to tell what’s truly sustainable—and what’s just marketing.
At Earth Tu Face, sustainability isn’t a buzzword. It’s a practice rooted in over a decade of small-batch craftsmanship, holistic formulation, and a deep reverence for the Earth. As herbalists and makers, we believe nature offers more than inspiration, it offers responsibility.
So let’s talk about the difference between green beauty and greenwashing, and how to spot the real thing.
Genuine sustainability goes beyond eco-colored labels. It’s about every step in the lifecycle - from how ingredients are grown to how packaging is discarded.
Here’s how we define it:
It’s easy to be misled by packaging and promises. Here's what to watch for:
Earth Tu Face began over 13 years ago with a garden, a deep love of herbal medicine, and the belief that skincare should be safe enough to eat.
Today, we continue to hand-formulate every product with that same care, honoring the Earth and your skin equally.
A few of our proudest practices:
Being a conscious consumer doesn’t mean doing it perfectly. It means asking questions, supporting brands with real values, and choosing better, bit by bit.
Look for:
Most importantly - trust your gut. If something feels off, it probably is.
Your summer skincare just got lighter. Discover how to glow naturally - on beaches, planes, or anywhere your ritual takes you - with Earth Tu Face’s travel-friendly essentials.
In a world that often moves too fast, the slow beauty movement offers a chance to pause. This summer, we’re embracing intentional rituals over rushed routines, turning everyday skincare into grounding moments of calm and connection. At Earth Tu Face, we believe that beauty should nourish - not just the skin, but the whole self.
