August is Black Business Month, a time to celebrate Black-owned businesses and entrepreneurs whose creativity and resilience continue to shape industries like beauty, wellness, and handmade skincare. At Earth Tu Face - we’re proud to shine a light on the incredible hands and hearts behind our organic, botanical products. This month, we honor one of our own: Karen Bell, who has been lovingly crafting Earth Tu Face products for the past seven years.
Born and raised in Northern California to a family of educators, Karen’s path has always been guided by service, integrity, and care. She spent three decades in education, founding and co-directing a school for inner-city children in Oakland, before turning her focus to health and wellness through food. Her healthy food restaurant became a hub for nourishing the community, especially children, with better choices for their bodies and futures.
It was during this time that her journey intersected with Earth Tu Face skincare, a brand created to heal sensitive skin with organic botanicals. Listening to her community’s needs - skin health alongside food health - Karen stepped into the world of clean botanical skincare, carrying her lifelong mission of healing and support forward in a new way.
For Karen, creating skincare by hand is more than a craft - it’s a philosophy.
“We get what we need from the earth. What’s good for the earth is good for us.”
Each scrub, cleanser, and balm she makes is a reflection of that belief: organic, sustainable, and rooted in care. Her favorite products? The cleansers and scrubs—so pure and nourishing she jokes they’re good enough to eat.
As a woman of color in the beauty industry, Karen’s presence and leadership are both revolutionary and deeply necessary.
“Being a woman of color in this business is not just a career, it’s a revolution rooted in authenticity, heritage, and resilience. My presence challenges outdated standards and opens doors for others who have never seen themselves reflected in the mainstream.”
Her words remind us that making skincare is not just about the products—it’s about planting seeds of change, inspiring others to follow their dreams, and ensuring representation within industries that shape daily life and self-expression.
At Earth Tu Face, we believe in collaboration, transparency, and creating with intention. Karen embodies these values fully, showing that true beauty is built on community and care.
Transform your evening skincare into a moment of deep self-care with Earth Tu Face’s botanical essentials. This four-step natural routine—featuring plant-based cleansers, soothing chamomile, hydrating rose water, and nutrient-rich balms—works in harmony with your skin’s overnight repair cycle for a refreshed, radiant complexion by morning.
In today’s crowded beauty aisle, the words green and clean are everywhere, but not all claims are created equal. At Earth Tu Face, sustainability isn’t a label we chase, it’s a legacy we live. With over a decade of small-batch herbalism, compostable packaging, and regenerative sourcing, we’re proud to walk the talk. This post unpacks what real sustainability in skincare looks like - and how to spot greenwashing when you see it.
Fragrance can be a beautiful way to express yourself—but many conventional perfumes are made with high concentrations of alcohol, which can irritate skin, dry out delicate areas, or overpower the senses. At Earth Tu Face, we take a different approach. Our Botanical Perfume Balms are 100% alcohol-free, made with nourishing ingredients that support the skin as they scent it, and free from harmful additives and chemicals.
Most perfumes use alcohol to disperse scent quickly, but this rapid evaporation often leaves behind dryness or discomfort. Our botanical balm base - made from organic safflower oil, beeswax, and vitamin E - offers a slower, more personal scent experience.
These perfumes are:
They’re designed to be worn close to the body, unfolding gradually with your own warmth. But make sure to layer and re-apply occasionally so that your fragrance lasts longer!
When it came time to choose a vessel for our Perfume Balms, we didn’t want to create another piece of packaging that would end up in the landfill. Instead, we turned to nature. Each balm is hand-poured into a real seashell—a byproduct of food harvesting in coastal communities.
These shells are:
We’ve used shell compacts since 2014, inspired by their zero-waste elegance. Nature created the container—we simply gave it a second life.
Each scent is skin-loving, subtle, and rooted in botanical healing:
Solid perfumes mean no spills, no harsh alcohols—just clean, natural ingredients in a vessel that’s as thoughtful as what’s inside.
Your summer skincare just got lighter. Discover how to glow naturally - on beaches, planes, or anywhere your ritual takes you - with Earth Tu Face’s travel-friendly essentials.
In a world that often moves too fast, the slow beauty movement offers a chance to pause. This summer, we’re embracing intentional rituals over rushed routines, turning everyday skincare into grounding moments of calm and connection. At Earth Tu Face, we believe that beauty should nourish - not just the skin, but the whole self.
In honor of World Environment Day, this post explores how everyday skincare rituals can reflect a deeper care for the planet. Through regenerative ingredients, thoughtful packaging, and seasonally aligned offerings like the Mini Lip Balm Duos and Mini Face + Body Bundle, Earth Tu Face invites readers to slow down and connect with nature. Rooted in herbal wisdom and holistic wellness, this piece is a gentle call to return to rhythm—choosing intention over excess, and care over consumption.
In the movement toward conscious beauty, multifunctional products are leading the way. But “multi-use” can mean a lot of things—so how do you know if a product truly fits that promise?
Multifunctional beauty is about more than marketing. It’s about ingredients, formulation, how a product integrates into your life—and how it supports the planet. True multi-use products reduce waste, simplify your routine, and reflect values like sustainability, transparency, and wholeness.
Here’s how to spot the real thing—and a few Earth Tu Face essentials that naturally embody this approach.
When a product is crafted with potent botanicals—think calendula, geranium, lavender—it brings skin-supportive benefits that work in more than one context. These ingredients can soothe lips, heal hands, calm redness, and offer glow... all from the same jar or stick.
Try this:
Skin Stick features calendula-infused oil and pure beeswax in a solid balm that hydrates lips, conditions cuticles, softens dry patches, and even gives cheeks a dewy glow.
True multi-use formulas avoid over-specialization. That means no harsh actives or trendy one-trick ingredients—just herbs, oils, and waxes that nourish all skin types and allow you to adapt based on the moment.
Example:
Face Balm is deeply reparative and antioxidant-rich. It can be used as a nighttime mask, a daytime glow finisher, or even a spot treatment for dry areas. It meets your skin where it is.
A multi-use product should never harm your skin’s barrier. Cleansers that double as moisturizers or makeup removers should support the skin, not strip it.
Case in point:
Face Oil Cleanser removes makeup, SPF, and impurities while doubling as a calming facial oil. No surfactants, just pure botanical nourishment.
It’s not truly multifunctional if the packaging becomes waste after one use. Look for designs that consider the product’s full life cycle—reusable, refillable, compostable, or designed to be cherished.
What we do:
All of our lip and perfume balms come housed in hand-poured, natural sea shells—natural, non-toxic, and designed to live on long after the balm is gone. Each one is unique and infinitely reusable. These shells reflect our deeper commitment to sustainability and ritual: beauty that leaves no trace.
The best multi-use products fit easily into your life. They’re travel-ready, ritual-ready, and uncomplicated. You can swipe, dab, massage, or melt—no complicated tools or timing needed.
Favorites for this:
Lip + Cheek / Perfume Balms deliver scent and moisture in a swipe.
The Skin Stick goes from purse to plane to post-yoga glow, without fuss.
A great product often reveals more the longer you live with it. Multi-use doesn’t have to mean “defined uses” only—it can mean evolving with you.
For example:
Body Oil hydrates post-shower, adds silkiness to bathwater, tames frizz, and doubles as natural perfume. Your skin tells you how it wants to use it.
Multifunctional skincare isn’t just about paring down your shelf—it’s about building a relationship with your products. Products that adapt, support, and honor your rhythm. Ones that are good for your skin and leave a lighter footprint on the Earth.
Shop the full Earth Tu Face collection and explore skincare that’s sustainable, intentional, and rooted in whole-plant wisdom. 🌿
Discover how to elevate your bath or shower into a self-care ritual with Earth Tu Face’s botanical skincare. Cleanse, exfoliate, and deeply hydrate using pure, plant-based ingredients for radiant, nourished skin.
As winter recedes and spring unfolds, our skin craves renewal just as much as the world around us does. After months of cold air, indoor heating, and perhaps heavier skincare, spring is a beautiful reminder that our skin flourishes when it’s given the chance to breathe, shed, and bloom. But what does it truly take to achieve that radiant, lit-from-within glow as the seasons change?
At Earth Tu Face, we believe glowing skin is rooted in balance—a dance between gentle exfoliation, deep nourishment, and steady hydration. And nature, as always, provides some of the most effective tools to help us along this journey.
Here are the botanicals and actives that can help bring your skin back to life this season:
Exfoliation is key to brighter, more even-toned skin, and nature’s acids are gentle yet potent allies. AHAs (alpha hydroxy acids) derived from apples and glycolic acid work together to dissolve the bonds between dull, dead skin cells and reveal fresh, soft skin beneath. These fruit-based exfoliators smooth fine lines, improve texture, and leave the complexion visibly more luminous. What makes them particularly spring-friendly is their ability to boost cellular turnover without stripping away essential moisture - perfect for post-winter skin. Find AHA's in our Chamomile Resurfacing Jelly.
A vibrant orange oil pressed from the berries of the sea buckthorn shrub, this ingredient is a nutrient-dense superfood for your skin.
Rich in omega fatty acids and carotenoids, sea buckthorn helps repair the skin barrier, reduce inflammation, and deeply nourish dry or sensitized skin. It’s a standout for increasing elasticity and locking in hydration—exactly what skin craves when transitioning from harsh weather to milder climates. Find it in our Treatment Serum.
Vitamin C is a spring essential. Not only does it encourage collagen production to keep skin firm and youthful, but its antioxidant properties also help defend against environmental aggressors. The key? Stability. Citrus fruit-derived vitamin C, when stabilized, ensures the skin fully absorbs its brightening and protective benefits. This form of vitamin C helps fade hyperpigmentation, even out skin tone, and deliver a dewy glow that feels like sunshine on your skin. Find it in our Glow Tonic.
With their calming, anti-inflammatory properties, chamomile and Roman chamomile are a godsend for skin emerging from winter’s harsher conditions.
These flowers soothe irritation, balance oil production, and reduce redness. They are perfect for prepping the skin to better absorb the actives that follow while cocooning the skin in a gentle, calming veil. Find it in our Chamomile Resurfacing Jelly, Face Serum, and Bath & Body Oil.
Harvested from the pristine waters of the Hawaiian Islands, this mineral-rich ingredient is like a multivitamin for your complexion. Sea silt bio-ferment is packed with trace minerals that condition and replenish skin while supporting a smooth, even texture. It’s ideal for those seeking to detoxify and soften the skin after the cold season’s buildup. Find it in our Chamomile Resurfacing Jelly.
Botanical oils such as rose geranium and palmarosa not only smell like a blooming spring garden but also bring potent skin-balancing benefits. These oils regulate sebum production, improve elasticity, and gently refine the skin’s surface, making them ideal for creating harmony in the complexion. Find them in our Glow Tonic, Face Balm, Jenni Kayne Lotion, and Toning Mist, and Chamomile Resurfacing Jelly.
When layered mindfully, these ingredients create a synergy that supports radiant, refreshed skin. They are the heart and soul of our favorite springtime rituals—ones that include gentle exfoliation, nutrient-rich hydration, and protective antioxidants.
You’ll find this harmony within our plant-powered facial favorites, three of which come in our Facial Kit for only $111 - a savings of $43!! Together, they form a nurturing ritual inspired by Earth’s seasonal rhythms, helping your skin awaken and glow naturally this spring.
Your skin is your largest organ, absorbing everything you apply to it. Yet in today’s beauty industry, terms like “clean” and “natural” are often diluted, hiding ingredients that don’t truly support holistic wellness. At Earth Tu Face, we believe skincare should be as pure as the plants it’s derived from—crafted with care, rooted in nature, and sustainably made from seed to bottle.
At Earth Tu Face, we believe that true beauty is rooted in nature, integrity, and inclusivity. As we honor Black History Month and Women's History Month, we’re celebrating a woman who embodies these values: Jazmin Alvarez, founder of Pretty Well Beauty.
Jazmin Alvarez has always been a visionary. With a background in fashion and media, she spent years immersed in industries that often dictated beauty standards. But Jazmin saw a gap—one that needed filling with transparency, wellness, and inclusivity. She set out to create a platform that didn’t just sell products but educated and empowered people to choose clean, non-toxic beauty.
Pretty Well Beauty was born out of this passion. More than just a beauty store, it is a carefully curated wellness destination dedicated to clean, sustainable, and ethically made products. Every brand on its shelves meets the highest ingredient standards, ensuring that beauty is safe, effective, and environmentally responsible.
Jazmin’s mission extends beyond clean beauty—it’s about inclusivity and accessibility. Today, 70% of the brands carried at Pretty Well Beauty are founded by BIPOC and underrepresented entrepreneurs. In an industry that has historically lacked diversity, this commitment makes a profound impact.
As a Black and Latina entrepreneur, Jazmin is reshaping the conversation around wellness, proving that clean beauty should be for everyone. She’s amplifying voices that have long been overlooked and giving them a place to shine.
At Earth Tu Face, we share Jazmin’s dedication to purity, sustainability, and ethical sourcing. That’s why we’re honored to have our 100% natural, plant-based skincare included in Pretty Well Beauty’s lineup. Our shared values make this collaboration more than just a business relationship—it’s a partnership in wellness.
Pretty Well Beauty is a reminder that the future of beauty is clean, inclusive, and conscious. This Black History and International Women’s Month, we celebrate the leaders like Jazmin Alvarez who are paving the way for a more ethical and diverse industry.
If you’re in New York City, step into the stunning Pretty Well Beauty shop inside the Oculus in Lower Manhattan—a space designed to make clean beauty accessible and luxurious. Not in NYC? No worries—Pretty Well Beauty offers a seamless online shopping experience where you can explore Earth Tu Face and other thoughtfully chosen brands.
Let’s continue to support Black and women-owned businesses that are making a difference. Because beauty should be as diverse and powerful as the people who create it.
Explore Pretty Well Beauty → Pretty Well Beauty
Join us June 10th + 11th at the Fort Mason Center in San Francisco for West Coast Craft! This amazing event features 275+ of the best artist and designer craftspeople around and is completely FREE to the public!!
Plus, we'll have TWO new exclusive product releases - a lovely new mother of pearl spoon (great for keeping bacteria out of your products) and,
a gorgeous new Eucalyptus Blossom Lip Balm in stunning limited edition shells - which will only ever be available at the show!!
Oh - and if you're a lover of or Passion Fruit + Yuzu Lip Balm, we've finally be able to source the pearly white and green turbo shells and will have them at the show for purchase.
Can't wait to see you there!
Did you know when we hand pour our lip balms and botanical perfumes into colorful little seashells and that these are first a source of food for coastal populations?
While it might be wild to think about, we are repurposing a naturally created container into a beautiful vessel for balm, hence giving it another life. That means that no new materials are extracted from the Earth to create a container. Since nature herself artfully creates the shells, no two are exactly alike. By using something already available these are highly sustainable. Being a source of food, we never know exactly which styles of shells will be available. There are natural fluctuations like the time of year, and harvests. Therefore, they are always limited edition.
When we started pouring into shell-housed styles in 2014 we were inspired by the zero trash nature of seashells. They are, of course, compostable. Further, who would want to throw them away? We love utilizing a material already circulating, and wish there were more options like these for everyday essentials. Everything would benefit from a second life!
And pssst beautiful new balm is in the works for 2023 that will also call a seashell its home!
