Earth Tu Face began with herbalists inspired by nature, a California garden, and a focus on creating pure skincare in harmony with the body and with the earth. The line has grown from the ground up, formulated with plants that restore, soothe, and rejuvenate skin. Woman owned and operated, we are a small team of four with a passion for small batches and small carbon footprints. We only work with plant populations that are thriving, and with packaging that is reusable, biodegradable, or easy to recycle. We bring you highly effective, safe, ethical skin elixirs from nature and believe what is good for the earth is good for us.
~ Sarah Buscho, Earth Tu Face Founder
Farm To Vanity Table
Minimizing our environmental impact informs all of our decisions. We consider the entire life cycle of each product. Every ingredient is hand selected for its curative properties, stable plant population, and impact on animal habitat. We avoid monocrops, endangered plants, and those that cause environmental harm. We still grow lavender, calendula, and roses with organic hand farming practices in our California garden to use in our face masks. We hand harvest, dry, and powder these fragrant flowers to impart their benefits to the skin. We source our other raw materials from responsible producers, as local as possible, many who use the same regenerative farming practices they have for centuries.
Earth Tu Face started when Sarah’s quest to find gentle skincare that was kind to her skin and the earth proved to be a challenge. So, as a trained herbalist, she set about formulating her own plant-forward botanical skincare line free of toxins, with fellow herbalist Marina Storm.
“I just felt like why not create lotions, salves, washes, and scrubs with goodness in there, free from harmful additives. Nature has every solution and so much magic. Why not use what the earth provides?” The resulting products were too good not to share, and when word of mouth carried the line into the first few stores in 2010, “I took a pause and thought, wow, this could actually be a business.” Since then, Sarah has taken the reins and grown the business into a line of 24 unique products, and also brings her formulation prowess to brands seeking to create their own uncompromising, earth-friendly, all-natural products.
Sarah studied Clinical Herbalism at Berkeley Herbal Center, aromatherapy at Twin Lakes College of the Healing Arts, and natural perfumery at the Natural Perfume Academy. She holds a Bachelor of Arts from the University of California Santa Cruz in Community Studies. Sarah’s formulations have been featured in magazines such as Vogue and Town and Country, and can be found in stores across the globe including Net-A-Porter, General Store, and Whole Foods Markets.
The Bay Area herbalist Sarah Buscho had an auspicious start to creating Earth Tu Face, her skin-care line that employs California-grown food-grade ingredients. In 2008, she took over one-third-acre garden plot in San Rafael — to cultivate flowers and herbs for beauty products — that had once supplied the lettuce and fava beans for Waters’s Chez Panisse. (The soil, says Buscho, has good karma.) She now grows calendula, lavender and heritage roses there for her pore-refining Exfoliant Powder Mask and purifying Honey Mask and all her offerings are developed with sustainability in mind.
The New York Times
All Earth Tu Face products are free from added fragrances, preservatives, and fillers so even the most sensitive skin can rest easy. The foamy cleanser is also made up of nourishing oils like coconut, jojoba, and olive. Yum.
My skincare saviour is a good serum. I like Earth Tu Face – it’s very hydrating and is perfect for planes. My skin tends to be on the dry side already so with the addition of travelling, it’s constantly dehydrated. It makes so much difference to my skin.
Victoria’s Secret model Martha Hunt
What is good for the earth is good for us.
In truth and transparency in the personal care industry.
Never putting on your skin what you would not put in your mouth.
In minimal waste packaging.
In avoiding synthetics & preservatives.