At Earth Tu Face, we believe that true beauty is rooted in nature, integrity, and inclusivity. As we honor Black History Month and Women's History Month, we’re celebrating a woman who embodies these values: Jazmin Alvarez, founder of Pretty Well Beauty.
Jazmin Alvarez has always been a visionary. With a background in fashion and media, she spent years immersed in industries that often dictated beauty standards. But Jazmin saw a gap—one that needed filling with transparency, wellness, and inclusivity. She set out to create a platform that didn’t just sell products but educated and empowered people to choose clean, non-toxic beauty.
Pretty Well Beauty was born out of this passion. More than just a beauty store, it is a carefully curated wellness destination dedicated to clean, sustainable, and ethically made products. Every brand on its shelves meets the highest ingredient standards, ensuring that beauty is safe, effective, and environmentally responsible.
Jazmin’s mission extends beyond clean beauty—it’s about inclusivity and accessibility. Today, 70% of the brands carried at Pretty Well Beauty are founded by BIPOC and underrepresented entrepreneurs. In an industry that has historically lacked diversity, this commitment makes a profound impact.
As a Black and Latina entrepreneur, Jazmin is reshaping the conversation around wellness, proving that clean beauty should be for everyone. She’s amplifying voices that have long been overlooked and giving them a place to shine.
At Earth Tu Face, we share Jazmin’s dedication to purity, sustainability, and ethical sourcing. That’s why we’re honored to have our 100% natural, plant-based skincare included in Pretty Well Beauty’s lineup. Our shared values make this collaboration more than just a business relationship—it’s a partnership in wellness.
Pretty Well Beauty is a reminder that the future of beauty is clean, inclusive, and conscious. This Black History and International Women’s Month, we celebrate the leaders like Jazmin Alvarez who are paving the way for a more ethical and diverse industry.
If you’re in New York City, step into the stunning Pretty Well Beauty shop inside the Oculus in Lower Manhattan—a space designed to make clean beauty accessible and luxurious. Not in NYC? No worries—Pretty Well Beauty offers a seamless online shopping experience where you can explore Earth Tu Face and other thoughtfully chosen brands.
Let’s continue to support Black and women-owned businesses that are making a difference. Because beauty should be as diverse and powerful as the people who create it.
Explore Pretty Well Beauty → Pretty Well Beauty
In a world that often moves too fast, the slow beauty movement offers a chance to pause. This summer, we’re embracing intentional rituals over rushed routines, turning everyday skincare into grounding moments of calm and connection. At Earth Tu Face, we believe that beauty should nourish - not just the skin, but the whole self.
In honor of World Environment Day, this post explores how everyday skincare rituals can reflect a deeper care for the planet. Through regenerative ingredients, thoughtful packaging, and seasonally aligned offerings like the Mini Lip Balm Duos and Mini Face + Body Bundle, Earth Tu Face invites readers to slow down and connect with nature. Rooted in herbal wisdom and holistic wellness, this piece is a gentle call to return to rhythm—choosing intention over excess, and care over consumption.
