March 11, 2021
Organic ingredients and sustainable practices are dialed into Northern California's DNA, making it a natural home for Earth Tu Face. When creating the line, Earth Tu Face founder, Sarah Buscho, took inspiration from the Slow Food and Farm to Table Movements, lead by Alice Waters of Chez Panisse in Berkeley, California. The idea of creating simple, ingredient-driven formulations that showcased what the natural world has to offer and that return gently to the earth has always been at the heart of the line. This spring the beauty world is a-buzz about green beauty at large — especially brands based in the Bay Area. Read on for features from Elle Magazine, The New York Times, and Mercury News highlighting Earth Tu Face and Northern California as a haven for plant-powered beauty products.
Our Palmarosa + Aloe Face Wash has been named as an editor's pick for natural cleansers that 'actually work' by Elle Magazine. If you are struggling with sensitive skin, or looking try cleaner beauty formulas, our Face Wash is a great place to start. New York City-based dermatologist Shereene Idriss explains natural cleansing formulas as, “Ideal for those who are struggling to find the right skincare products that are free from chemicals, preservatives, and fragrances, natural face wash can be a great alternative." Read the full article by clicking here.
The world of wellness is intertwined with the Northern California lifestyle, and more and more people are beginning to take notice. This week the Mercury News penned an article about Northern California natural small-batch skincare remarking that, "These companies go beyond commercial clean-beauty definitions — what Sephora might label as clean, for instance — to exclude ingredients that are toxic to humans and banned in other countries. Everything they craft is biodegradable and many go beyond green, partnering with organizations on environmental initiatives and other ways to give back to their communities." The article's author approached Earth Tu Face founder, Sarah Buscho, who commented, "Plants are so precious, and they’re the best for us, so why use things that our livers have to deal with?" Read the full article here.
The New York Times also weighed in on the Northern California beauty scene in an article earlier this year mentioning that, "Since at least the early aughts, plant-based brands have thrived in the region, offering potent formulas derived from homegrown ingredients and produced in small batches with minimal preservatives. Such principles, coupled with increasing and widespread interest in the kind of holistic living that many Northern Californians have been practicing for decades, have paved the way for today’s larger clean-beauty boom." The author tapped our founder for an interview to describe Earth Tu Face's origin story as a Bay Area beauty brand and how a garden formerly shared with Chez Panisse sparked inspiration and sprouted roots for the greater ethos of the line. Read the full article here.
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