FREE SHIPPING ON ORDERS $100+

  • Press
  • Wholesale
  • Contact
  • Log in
  • Cart (0)
  • Checkout
  • Shop All

    Face  

    Chamomile Resurfacing Jelly
    Face Balm
    Face Oil Cleanser
    Face Serum
    Face Wash
    Glow Tonic
    Honey Mask
    Eucalyptus Blossom Lip Balm
    Passion Fruit + Yuzu Lip Balm
    Lavender + Mint Lip Balm
    Mini Face Serum
    Shell Spoons
    Skin Stick
    Toning Mist
    Travel Face Wash
    Treatment Serum

    Body  

    California Terroir  
    • Anza-Borrego California Terroir Mist
    • Big Sur California Terroir Mist
    Bath + Body Oil
    Body Butter
    Geranium + Vetiver Perfume
    Jasmine Perfume
    Jenni Kayne Lotion
    Leaves + Wood Perfume
    Limited Edition Hand Sanitizer
    Salt Scrub
    Shower Gel
    Skin Stick
    Vanilla Butter

    Bath  

    Bath + Body Oil
    Honey Mask
    Shower Gel
    Salt Scrub

    Limited Edition & Seasonal  

    California Terroir  
    • Anza-Borrego California Terroir Mist
    • Big Sur California Terroir Mist
    Earth Tu Face Gift Card
    Geranium + Vetiver Perfume
    Jasmine Perfume
    Jenni Kayne Lotion
    Lavender + Mint Lip Balm
    Leaves + Wood Perfume
    Limited Edition Hand Sanitizer
  • Face Care
  • Conscious Gift Shop
  • Our Story
  • Our Values
  • Glossary
  • Blog
  • Shop All
  • Face  

    Chamomile Resurfacing Jelly
    Face Balm
    Face Oil Cleanser
    Face Serum
    Face Wash
    Glow Tonic
    Honey Mask
    Eucalyptus Blossom Lip Balm
    Passion Fruit + Yuzu Lip Balm
    Lavender + Mint Lip Balm
    Mini Face Serum
    Shell Spoons
    Skin Stick
    Toning Mist
    Travel Face Wash
    Treatment Serum

    Body  

    California Terroir  
    • Anza-Borrego California Terroir Mist
    • Big Sur California Terroir Mist
    Bath + Body Oil
    Body Butter
    Geranium + Vetiver Perfume
    Jasmine Perfume
    Jenni Kayne Lotion
    Leaves + Wood Perfume
    Limited Edition Hand Sanitizer
    Salt Scrub
    Shower Gel
    Skin Stick
    Vanilla Butter

    Bath  

    Bath + Body Oil
    Honey Mask
    Shower Gel
    Salt Scrub

    Limited Edition & Seasonal  

    California Terroir  
    • Anza-Borrego California Terroir Mist
    • Big Sur California Terroir Mist
    Earth Tu Face Gift Card
    Geranium + Vetiver Perfume
    Jasmine Perfume
    Jenni Kayne Lotion
    Lavender + Mint Lip Balm
    Leaves + Wood Perfume
    Limited Edition Hand Sanitizer
  • Face Care
  • Conscious Gift Shop
  • Our Story
  • Our Values
  • Glossary
  • Blog
What's the Buzz About Bay Area Green Beauty?

What's the Buzz About Bay Area Green Beauty?

March 11, 2021

Organic ingredients and sustainable practices are dialed into Northern California's DNA, making it a natural home for Earth Tu Face. When creating the line, Earth Tu Face founder, Sarah Buscho, took inspiration from the Slow Food and Farm to Table Movements, lead by Alice Waters of Chez Panisse in Berkeley, California. The idea of creating simple, ingredient-driven formulations that showcased what the natural world has to offer and that return gently to the earth has always been at the heart of the line. This spring the beauty world is a-buzz about green beauty at large — especially brands based in the Bay Area. Read on for features from Elle Magazine, The New York Times, and Mercury News highlighting Earth Tu Face and Northern California as a haven for plant-powered beauty products.

Earth Tu Face Face Wash is Elle's Editor's Pick

Our Palmarosa + Aloe Face Wash has been named as an editor's pick for natural cleansers that 'actually work' by Elle Magazine. If you are struggling with sensitive skin, or looking try cleaner beauty formulas, our Face Wash is a great place to start. New York City-based dermatologist Shereene Idriss explains natural cleansing formulas as, “Ideal for those who are struggling to find the right skincare products that are free from chemicals, preservatives, and fragrances, natural face wash can be a great alternative." Read the full article by clicking here.

Northern California as a Green Beauty Haven

The world of wellness is intertwined with the Northern California lifestyle, and more and more people are beginning to take notice. This week the Mercury News penned an article about Northern California natural small-batch skincare remarking that, "These companies go beyond commercial clean-beauty definitions — what Sephora might label as clean, for instance — to exclude ingredients that are toxic to humans and banned in other countries. Everything they craft is biodegradable and many go beyond green, partnering with organizations on environmental initiatives and other ways to give back to their communities." The article's author approached Earth Tu Face founder, Sarah Buscho, who commented, "Plants are so precious, and they’re the best for us, so why use things that our livers have to deal with?" Read the full article here.

Shop Earth Tu Face

The New York Times also weighed in on the Northern California beauty scene in an article earlier this year mentioning that, "Since at least the early aughts, plant-based brands have thrived in the region, offering potent formulas derived from homegrown ingredients and produced in small batches with minimal preservatives. Such principles, coupled with increasing and widespread interest in the kind of holistic living that many Northern Californians have been practicing for decades, have paved the way for today’s larger clean-beauty boom." The author tapped our founder for an interview to describe Earth Tu Face's origin story as a Bay Area beauty brand and how a garden formerly shared with Chez Panisse sparked inspiration and sprouted roots for the greater ethos of the line. Read the full article here.



Tweet Share Pin It Email

Also in Blog

Scent Without the Sting: Why We Love Alcohol-Free Perfumes
Scent Without the Sting: Why We Love Alcohol-Free Perfumes

July 05, 2025

Continue Reading

Glow On The Go: Travel-Friendly Natural Glam
Glow On The Go: Travel-Friendly Natural Glam

June 29, 2025

Your summer skincare just got lighter. Discover how to glow naturally - on beaches, planes, or anywhere your ritual takes you - with Earth Tu Face’s travel-friendly essentials. 

Continue Reading

Ritual Over Routine: Slow Beauty for Summer
Ritual Over Routine: Slow Beauty for Summer

June 08, 2025

In a world that often moves too fast, the slow beauty movement offers a chance to pause. This summer, we’re embracing intentional rituals over rushed routines, turning everyday skincare into grounding moments of calm and connection. At Earth Tu Face, we believe that beauty should nourish - not just the skin, but the whole self.

Continue Reading

Our Policies
  • Shipping & Returns Policy
  • Refund Policy
  • Privacy Policy
  • Terms of Service
  • Stockists
Harvest The News

Sign up to get the latest on sales, new releases and more…

About

Created in California, our all natural, sustainably sourced skincare is formulated with the recognition that we are all part of the earth. What is good for the Earth is good for us.


© 2025 Earth Tu Face. Concepted by The Thinkery Studio. Illustrations by Madeline Garfolo.

Amazon American Express Apple Pay Diners Club Discover Google Pay Mastercard PayPal Shop Pay Visa