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    Chamomile Resurfacing Jelly
    Face Balm
    Face Oil Cleanser
    Face Serum
    Face Wash
    Glow Tonic
    Honey Mask
    Eucalyptus Blossom Lip Balm
    Passion Fruit + Yuzu Lip Balm
    Lavender + Mint Lip Balm
    Mini Face Serum
    Shell Spoons
    Skin Stick
    Toning Mist
    Travel Face Wash
    Treatment Serum

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    California Terroir  
    • Anza-Borrego California Terroir Mist
    • Big Sur California Terroir Mist
    Bath + Body Oil
    Body Butter
    Geranium + Vetiver Perfume
    Jasmine Perfume
    Jenni Kayne Lotion
    Leaves + Wood Perfume
    Limited Edition Hand Sanitizer
    Salt Scrub
    Shower Gel
    Skin Stick
    Vanilla Butter

    Bath  

    Bath + Body Oil
    Honey Mask
    Shower Gel
    Salt Scrub

    Limited Edition & Seasonal  

    California Terroir  
    • Anza-Borrego California Terroir Mist
    • Big Sur California Terroir Mist
    Earth Tu Face Gift Card
    Geranium + Vetiver Perfume
    Jasmine Perfume
    Jenni Kayne Lotion
    Lavender + Mint Lip Balm
    Leaves + Wood Perfume
    Limited Edition Hand Sanitizer
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Why Understanding Ingredients Matters in Natural Skincare

Why Understanding Ingredients Matters in Natural Skincare

March 13, 2025

The Power of Ingredients: A Deep Connection to Nature

Your skin is your largest organ, and what you put on it matters. But in today’s beauty industry, words like “clean” and “natural” are often used loosely, masking ingredients that don’t align with true holistic wellness. At Earth Tu Face, we believe that skincare should be as pure as the plants it comes from - crafted with intention, rooted in nature, and sustainable from seed to bottle.

Understanding ingredients means:

  • Avoiding hidden toxins and synthetic fillers.
  • Choosing botanicals that actively nourish and support skin health.
  • Supporting ethical sourcing and sustainability efforts.
  • Honoring the relationship between human wellness and the health of our planet.

A Sustainable Approach to Skincare

Inspired by the circular quality of ecosystems and the healing power of plants, Earth Tu Face was founded on the idea that skincare should not only be good for your skin but also good for the Earth. We formulate with whole botanicals that have been used for centuries to restore and balance the skin - without synthetic chemicals, chemical preservatives, or harmful fillers.

Since 2010, we’ve committed to using only pure, sustainably sourced ingredients in every product, ensuring that our impact on the planet is as gentle as our formulations are on the skin.

Ingredients & Sourcing: Choosing What’s Best for Skin and Planet

Minimizing our environmental impact informs every decision we make. Each ingredient we use is hand-selected for:

  • Its skin benefits - Every botanical plays a functional role, whether hydrating, soothing, or strengthening the skin barrier.
  • Sustainability & ethical sourcing - We avoid endangered plants, monocrops, and ingredients that cause harm to the environment or disrupt ecosystems.
  • Regenerative practices - We partner with producers who use traditional, earth-friendly farming techniques, some dating back centuries.
Some of our botanical ingredients come directly from local farmers and occasionally our own organic garden, where we grow plants using hand-farming techniques. These flowers are hand-harvested, dried, and grounded to retain their full spectrum of healing properties, which we then incorporate into our skincare formulas.
For other raw materials, we source as locally as possible, prioritizing producers who share our commitment to biodiversity, ethical harvesting, and zero waste practices.

Decoding Skincare Labels: Transparency & Empowerment

So many skincare labels are filled with complex, scientific names, making it hard to understand what’s really inside. But knowledge is power—when you understand your ingredients, you make more informed choices for your skin and the environment.

We believe in radical transparency, which is why we’ve created an Ingredient Glossary as a resource to:

  • Break down every ingredient we use.
  • Explain its function and why we chose it.
  • Offer a deeper understanding of how each botanical benefits the skin.

We invite you to explore the glossary and learn more about the ingredients that make Earth Tu Face skincare so effective, fresh, and truly natural.

What Is Good for the Earth Is Good for Us

At the heart of everything we do is a deep respect for nature. We believe that beauty and wellness should not come at the expense of the planet. That’s why we create biodegradable formulas, use reusable and compostable packaging, and ensure that every product is crafted with sustainability in mind.

Through conscious ingredient selection, ethical sourcing, and sustainable packaging, Earth Tu Face is more than skincare - it’s a commitment to protecting the Earth while caring for your skin.

Next time you reach for a skincare product, take a moment to check the ingredient list. If something sounds unfamiliar, research it, question it, or visit our glossary to learn more. The more we know, the better choices we can make - not just for our skin, but for the planet we call home.



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Created in California, our all natural, sustainably sourced skincare is formulated with the recognition that we are all part of the earth. What is good for the Earth is good for us.


© 2025 Earth Tu Face. Concepted by The Thinkery Studio. Illustrations by Madeline Garfolo.

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