July 12, 2021

You may not know we are + have been a woman-owned, run, and creatively-driven company since our inception in 2010. Now, Earth Tu Face is proud to announce our national certification as a SHEruns, SHEmakes, and SHEowns business by the Syndicate for Human Equity, Inc., aka The SHE Mark. The SHE Mark is a benefit corporation that certifies and celebrates companies that are currently living by the gender equal future we imagine. This mark indicates a commitment to equality and showcases the importance of being the change we wish to see in the world. Every time a woman or gender diverse person breaks a glass ceiling it paves the way for more women to push equity and justice farther into the future. A flow towards a gender equitable future is a flow we are proud to be a part of. Our founder sat down with the SHE Mark team to talk about the tenacious female forces behind Earth Tu Face.

The Power of SHE 

Interview transcribed from The She Mark blog. Find the full article here!

What is your mission as a company?

We believe that what is good for the earth is good for us. We look to the circular nature of ecosystems which makes them incredibly resilient. We are forever inspired by nature both from a sustainability perspective and also from an interdependent community perspective. The truth is that life on Earth is part of a closed system and creating something solid necessitates sustainability at its core. This is good for everyone in the system. Our mission, if it is possible in today's world, is to create products that are regenerative and nourishing to people and the planet, rather than extractive and depleting.

Why are you proud to be a woman-owned/run/creatively-led company?

Woman owned and operated, we are a small team of four with a passion for small batches and small carbon footprints. Collaborating between women is often beautiful and easeful. There is a free flowing exchange of ideas and both independence and interdependence. I find accessing that magic in the workplace easier between fellow women.

In what ways other than gender equity do you think your company is making the world a better place?

We run campaigns throughout the year that give a portion of our sales back to organizations focused on environmental and social justice. During the month of June , for instance, we donated a portion of sales to the Trevor Project in celebration of Pride.

  • We are committed to fostering a workplace that's diverse and safe for all.

  • Living Wage: We pay a living wage, offering stable employment and keeping a small team of women employed.

  • We prioritize compostable and recyclable packaging with as little plastic as possible.

  • We do not use endangered plant populations or palm oil.

  • We prioritize organic ingredients and sustainable agricultural practices.

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